Will you be at this year’s MAP for Nonprofits and Minnesota Council of Nonprofits Technology Conference? Be sure to check out the two sessions I’ll be speaking at! If you want to tweet me up ahead of time, send me a DM @cwalski.
Back Pocket Tech – Free Resources and Tools You Must Plug Into
7:45 – 8:45 am
Know where you can find huge discounts on computers and software? Interested in finding low-cost tools for scheduling, virtual meetings and more? This session is your whirlwind tour of resources and applications to empower your organization to do more on a tight budget.
We’ll start by learning about organizations that provide discounts and learning opportunities like TechSoup and MAP TechWorks. Then belly-up to our “tech buffet” and learn about open source tools like Google Apps, Springpad and more. You will leave with an idea-packed mini-notebook for your own back pocket, as well as connections to keep learning year-round.
Mary Davis, Program Director, Duluth Children’s Museum and Cary Walski, Manager of MAP TechWorks, MAP for Nonprofits
Email EQ: Tips to Tap the Emotional Brain
10:30 – 11:45 am
Back by popular demand, this session will help you examine how to craft donation appeals that tap into the “emotional” brain of donors. Research has yielded surprising results about what does, and does not motivate people to give when they receive an e-mail from a nonprofit. Attendees will learn simple strategies to optimize both the look and language of e-campaigns to leverage the unintuitive insights yielded by research on how people think and behave online. Email your enewsletter to cwalski {at} gmail.com in advance to participate in small group discussion of how your e-campaign or enewsletter can be optimized for success.
Cary Walski, Manager of MAP TechWorks, MAP for Nonprofits and Kevin Watson, Communications Coordinator for Development and Alumni Relations, Hamline University